The Resurgence of ‘Tribal Marketing’
Exit: Tribevertising. Enter: Tribefacturing. While ‘Tribal Marketing’ may not be a new concept, it is gaining relevance in terms of the way consumers tend to make purchasing decisions online. Online, tribes can be found on social networks, message boards, blogs, forums and any other platform that facilitates conversation and communication surrounding a topic, product, passion, […]
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